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Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business.
D. Harrison McKnight
Charles J. Kacmar
Vivek Choudhury
Published in:
Electron. Mark. (2004)
Keyphrases
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third party
website
trust model
semantic web
web documents
database
information systems
web services
multi objective
web applications