Fuzzy Web Ad Selector Based on Web Usage Mining.
Sung Min BaeSang-Chan ParkSung Ho HaPublished in: IEEE Intell. Syst. (2003)
Keyphrases
- web usage mining
- website
- web mining
- web data
- web users
- web logs
- web access logs
- web usage
- web log data
- user profiling
- usage data
- web access
- usage patterns
- application of data mining
- web log mining
- web content
- traversal patterns
- log files
- user sessions
- user access patterns
- user navigation
- web usage data
- navigational behavior
- browsing behavior
- web pages
- access patterns
- web server
- web sessions
- web personalization
- link analysis
- data mining techniques
- web documents
- user behavior
- semi structured
- navigational patterns
- user access
- web communities
- social network analysis
- pattern discovery
- search queries
- log data
- databases
- web structure mining
- fuzzy clustering
- user interaction
- response time