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Why people use online social media brand communities: A consumption value theory perspective.
Puneet Kaur
Amandeep Dhir
Risto Rajala
Yogesh Dwivedi
Published in:
Online Inf. Rev. (2018)
Keyphrases
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online social media
social networks
social media
viewpoint
social network analysis
complex networks
data sets
theoretical framework
learning community
belief functions
user generated content
theoretical basis
collective intelligence
social media data
total energy