Coordinating contracts for supply chains that market with mail-in rebates and retailer promotions.
Shilei YangCharles L. MunsonBintong ChenChunming ShiPublished in: J. Oper. Res. Soc. (2015)
Keyphrases
- supply chain
- market demand
- trading agents
- customer demand
- decision making
- supply chain management
- global economy
- product life cycle
- quantity discount
- manufacturing companies
- inventory control
- market prices
- bullwhip effect
- inventory management
- pricing strategies
- lead time
- uncertain demand
- revenue sharing
- supplier selection
- virtual enterprise
- service level
- pricing mechanism
- production capacity
- bidding strategies
- trading partners
- stock market