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Web Personalization: The Impact of Perceived Innovation Characteristics on the Intention to Use Personalization.
Timothy H. Greer
Mirza B. Murtaza
Published in:
J. Comput. Inf. Syst. (2003)
Keyphrases
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web personalization
usage data
web usage data
website
web users
recommender systems
user interests
user profiles
access patterns
web usage mining
web search