Privacy preserving frequency capping in internet banner advertising.
Ayman FarahatPublished in: WWW (2009)
Keyphrases
- privacy preserving
- online advertising
- internet advertising
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- private information
- sensitive information
- data privacy
- multi party
- preserving privacy
- horizontally partitioned data
- naive bayesian classification
- record linkage
- privacy issues
- internet marketing
- privacy protection
- privacy concerns
- privacy sensitive
- scalar product
- horizontally partitioned
- web search
- personal data
- privacy preserving association rule mining