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A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior.
Meng-Hsiang Hsu
Chia-Hui Yen
Chao-Min Chiu
Chun-Ming Chang
Published in:
Int. J. Hum. Comput. Stud. (2006)
Keyphrases
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shopping behavior
theory of planned behavior
online shopping
product quality
university students
satisfaction degree
attitudes toward
perceived usefulness