Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret.
Çigdem AslayWei LuFrancesco BonchiAmit GoyalLaks V. S. LakshmananPublished in: Proc. VLDB Endow. (2015)
Keyphrases
- viral marketing
- social networks
- social relationships
- information diffusion
- influence maximization
- online social networks
- influence propagation
- social media
- social influence
- diffusion models
- social network analysis
- social networking
- lower bound
- social interaction
- social networking sites
- online learning
- diffusion model
- online communities
- worst case
- sponsored search
- display advertising
- search engine