Subjective norm and the Privacy Calculus: Explaning Self-Disclosure on Social Networking sites.
Jakob WirthChristian MaierSven LaumerPublished in: ECIS (2019)
Keyphrases
- social networking sites
- private information
- privacy concerns
- social networking
- personal information
- statistical databases
- privacy protection
- information loss
- privacy preserving
- subjective norm
- social networks
- social media
- online social networks
- perceived usefulness
- technology adoption
- user generated content
- sensitive information
- user acceptance
- statistically significant