Better or Worse: Responding to Problematic Engagement with Social Media Influencers.
Samira FarivarFang WangOfir TurelPublished in: ICIS (2022)
Keyphrases
- social media
- viral marketing
- social networks
- information diffusion
- user engagement
- social capital
- influence propagation
- social networking
- social influence
- learning environment
- social interaction
- user generated content
- neural network
- small size
- social media platforms
- social activities
- twitter users
- influence maximization
- online social networks
- social behavior
- topic specific
- random walk
- social media content