The utilisation of social media for bridging the gap between patients and pharmaceutical companies.
Abir Jaafar HussainDhiya Al-JumeilyPaul FergusUrsula LennonMohammed KhalafNaeem RadiPublished in: IWSSIP (2015)
Keyphrases
- social media
- consumer products
- online marketing
- social networks
- health related
- social networking
- medical data
- neurological disorders
- patient data
- bone marrow
- high risk
- big data
- user generated content
- clinical data
- social media data
- medical care
- medical doctors
- normal controls
- demographic data
- marketing strategies
- social media platforms
- cardiovascular disease
- heart disease
- visual field
- medical experts
- information diffusion
- competitive advantage
- information technology