Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models.
Elisa Claire Alemán CarreónHirofumi NonakaAsahi HentonaHirochika YamashiroPublished in: Inf. Process. Manag. (2019)
Keyphrases
- machine learning
- machine learning methods
- prediction model
- machine learning algorithms
- learning algorithm
- statistical methods
- pattern recognition
- experimental data
- data mining
- historical data
- model selection
- probabilistic model
- prior knowledge
- neural network
- complex systems
- mobile robot
- statistical models
- computer science
- inductive logic programming
- feature selection
- classification models
- predictive model