Improving conversion rate prediction via self-supervised pre-training in online advertising.

Alex Shtoff Yohay Kaplan Ariel Raviv

Published in: CoRR (2024)

Keyphrases

online advertising
user behavior
prediction accuracy
display advertising
behavioral targeting
training set
user experience
radial basis function network
advertising campaigns
prediction model
prediction error
sponsored search
training data
multi layer perceptron