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Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection.

Qiang WangNenggui ZhaoXiang Ji
Published in: Electron. Commer. Res. (2024)
Keyphrases
  • live streaming
  • electronic commerce
  • social media
  • video sharing
  • computational complexity
  • wireless sensor networks
  • supply chain
  • end to end
  • streaming video