A Measurement Tool for Customer Relationship Management Processes.

Basar Öztaysi Selime Sezgin Ahmet Fahri Özok

Published in: Ind. Manag. Data Syst. (2011)

Keyphrases

customer relationship management
data mining systems
competitive advantage
relationship management
marketing strategies
data mining
data mining technology
database
database management systems
data mining applications
real time
decision making
e learning
natural language processing
business processes
customer base