Consumer Engagement Through Conditional Promotions: An Exploratory Study.
Achint NigamPrem Prakash DewaniPublished in: J. Glob. Inf. Manag. (2022)
Keyphrases
- learning environment
- random field model
- data sets
- purchase behavior
- user engagement
- literature review
- conditional probabilities
- real time
- electronic commerce
- neural network
- user experience
- learning styles
- computer mediated communication
- digital games
- consumer behavior
- online learning
- information systems
- game mechanics