Cost-aware Targeted Viral Marketing in billion-scale networks.
Hung T. NguyenThang N. DinhMy T. ThaiPublished in: INFOCOM (2016)
Keyphrases
- viral marketing
- social networks
- influence maximization
- information diffusion
- online social networks
- marketing campaigns
- diffusion models
- social influence
- influence propagation
- social media
- network structure
- social relationships
- social interaction
- community detection
- social networking
- random walk
- image processing
- search engine