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Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages.

Imran KhanHan DongpingAkhter Wahab
Published in: Aslib J. Inf. Manag. (2016)
Keyphrases
  • social media
  • marketing strategies
  • search engine
  • website
  • database marketing
  • web pages
  • online marketing
  • information systems
  • case study
  • data processing
  • database applications
  • historical data
  • direct marketing