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Understanding the trust building mechanisms in social media: Regulatory effectiveness, trust transfer, and gender difference.
Yongqiang Sun
Yan Zhang
Xiao-Liang Shen
Nan Wang
Xi Zhang
Yanqiu Wu
Published in:
Aslib J. Inf. Manag. (2018)
Keyphrases
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social media
trust evaluation
trust model
mechanisms underlying
social capital
reputation management
social networks
open systems
trust and reputation models
social connections
virtual communities
individual level
social networking
trust negotiation
trust propagation
online consumer
website