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Factors Affecting Vlog Viewers' Behavioral Intentions: An Empirical Study Based on Innovation Diffusion Theory.
Hsiao-Kuang Kao
Su-Nan Tsai
Wan-Ling Chang
Jui-Hsiu Chang
Published in:
TAAI (2021)
Keyphrases
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factors affecting
innovation diffusion theory
technology adoption
perceived usefulness
theory of planned behavior
factors influencing
theoretical framework
key factors
technology acceptance
information quality
structural equation modeling
computer self efficacy
information systems
social media
mobile phone