Consumer's decision to shop online: The moderating role of positive informational social influence.
Matthew K. O. LeeNa ShiChristy M. K. CheungKai H. LimChoon-Ling SiaPublished in: Inf. Manag. (2011)
Keyphrases
- social influence
- technology acceptance
- online communities
- online social
- social interaction
- social networks
- network effects
- online learning
- technology adoption
- social relations
- social relationships
- online consumer
- factors influencing
- network structure
- information systems
- service quality
- user preferences
- electronic commerce
- social networking sites
- law enforcement