Consumer Engagement Perspectives at the Business Social Network Site.
John R. HamiltonTian Jie Freddy LiuSingwhat TeePublished in: ACIS (2013)
Keyphrases
- social networks
- electronic commerce
- social network analysis and mining
- consumer behavior
- social network analysis
- business processes
- website
- social networking
- business process
- information systems
- business transactions
- business models
- decision making
- online social networks
- current issues
- business intelligence
- online stores
- social media
- learning environment
- social relationships
- purchase behavior
- competitive advantage
- business applications
- social interaction
- knowledge management
- online shopping
- computer mediated communication
- electronic marketplaces
- social network data
- return on investment
- business rules
- information flow
- user engagement
- internet enabled
- internet advertising
- real world