SNS Influencer Marketing Platform for Market Advertisement of Small-Sized Business Runners.
Mose GuJinyong KimYunbo ShimJaehoon Paul JeongPublished in: ICACT (2022)
Keyphrases
- small sized
- small and medium sized
- decision making
- customer retention
- telecommunications industry
- mobile advertising
- market competition
- customer relationship management
- data mining
- short and long term
- consumer behavior
- customer base
- business environment
- financial data
- competitive environment
- competitive advantage
- business opportunities
- electronic markets
- small businesses
- business transactions
- online marketing
- cross selling
- direct marketing
- high tech
- return on investment
- information systems
- business processes
- internet advertising
- business process
- website
- manufacturing companies
- mobile payment
- business models
- social media
- electronic commerce
- business decisions
- software vendors
- internet marketing
- financial services
- service management
- search engine marketing
- technological innovation
- data mining technology
- customer satisfaction
- marketing strategies
- global economy
- stock market
- customer loyalty
- marketing campaigns
- business intelligence
- strategic decisions
- market share