The Attraction of Internet Personalization to Web Users.
Shuk Ying HoPublished in: Electron. Mark. (2006)
Keyphrases
- web users
- web personalization
- website
- navigational patterns
- web mining
- personalized recommendation
- web browsing
- web content
- search queries
- web server
- web usage mining
- access patterns
- user interaction
- web searching
- web pages
- web usage data
- query logs
- user profiling
- usage data
- user profiles
- web objects
- log files
- web access
- databases
- web logs
- information sources