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Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping.
Eeva Kettunen
Tiina Kemppainen
Matias Lievonen
Markus Makkonen
Lauri Frank
Tuomas Kari
Published in:
Int. J. E Serv. Mob. Appl. (2020)
Keyphrases
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online shopping
qualitative analysis
online shoppers
quantitative analysis
customer satisfaction
content analysis
service quality
fault tree
personal information
user centric
shopping behavior
databases
metadata
low level
electronic commerce