Implementing the Agile Marketing Audit Using the A-Marketing Balance Scorecard System.

S. Miclea Monica Izvercianu C.-F. Buciuman

Published in: SOFA (2) (2014)

Keyphrases

data mining
website
social media
customer relationship management
long term
consumer behavior
decision making
purchase behavior
database marketing
data mining techniques
customer behavior
software engineering
mobile advertising
data mining technology
information technology
case study
machine learning