Converting Virtual Community Members Into Online Buyers.

Sumeet Gupta Hee-Woong Kim Seon-Jin Shin

Published in: Cyberpsychology Behav. Soc. Netw. (2010)

Keyphrases

community members
virtual communities
online communities
online learning
virtual world
virtual environment
virtual reality
group buying
search costs
information sharing
knowledge sharing
software agents
online markets
online auctions
content analysis
social networking
real world
electronic commerce
decision making