Scheduling advertisements on a web page to maximize revenue.
Subodha KumarVarghese S. JacobChelliah SriskandarajahPublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- web pages
- display advertising
- contextual advertising
- website
- sponsored search
- search engine
- scheduling problem
- web search
- scheduling algorithm
- web content
- web page classification
- web server
- online advertising
- web documents
- web search engines
- dynamic scheduling
- round robin
- resource constraints
- web page clustering
- real time database systems
- web communities
- link structure
- keywords
- parallel processors
- flexible manufacturing systems
- return on investment
- web browser