The Product Promotion and Consumer Retention Gap in Online Shopping
Senthur Balan S.Sowmyan JegatheesanSakthi Ganesh M.Published in: CoRR (2013)
Keyphrases
- online shopping
- consumer behavior
- purchase intention
- product descriptions
- online shoppers
- shopping behavior
- online retailers
- product search
- customer satisfaction
- personal information
- internet usage
- product design
- customer preferences
- satisfaction degree
- service quality
- real time
- information systems
- website
- online consumer
- databases