How Users' Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively: The Context of Facebook Video Ads.
Hsiu-Chia KoPublished in: ICCMB (2020)
Keyphrases
- social media
- online video
- social networking sites
- social networks
- user interface
- goal oriented
- social influence
- multimedia
- social media platforms
- cognitive architecture
- contextual factors
- user experience
- mental imagery
- factors influencing
- databases
- end users
- social networking
- computational model
- vision system
- knowledge representation
- online social
- recommender systems
- social network sites
- expert systems
- search engine