Sign in
An empirical research of the factors affecting users to follow companies' microblogs.
Kem Z. K. Zhang
Sesia J. Zhao
Hong Zhang
Matthew K. O. Lee
Published in:
Int. J. Netw. Virtual Organisations (2014)
Keyphrases
</>
factors affecting
social media
factors influencing
user generated content
end users
user interface
recommender systems
perceived usefulness
key factors
internet users
user model
social networking sites
information sources
collaborative filtering
user centric
daily life
novice users
sina weibo