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Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse.
Uttam Chakraborty
Santosh Kumar Biswal
Published in:
Comput. Hum. Behav. (2024)
Keyphrases
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case study
virtual world
real time
real world
information systems
learning environment
experimental study
virtual reality