Mining Customer Behavior in Trial Period of a Web Application Usage - Case Study.
Goran MatosevicVanja BevandaPublished in: CSOC (1) (2016)
Keyphrases
- web applications
- customer behavior
- case study
- transactional data
- web logs
- behavior patterns
- customer service
- web browser
- web services
- historical data
- end users
- text mining
- learning rails
- customer data
- website
- data mining
- log files
- business applications
- web application development
- web usage mining
- sequential patterns
- web mining
- data mining techniques
- knowledge discovery
- social networks
- database