What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits.
Jaemin SongSunghan RyuDongyeon KimPublished in: J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
- personality traits
- video on demand
- mobile networks
- mobile applications
- context aware
- mobile services
- internet services
- multimedia services
- web services
- peer to peer
- service providers
- mobile devices
- mobile users
- mobile terminals
- network bandwidth
- access points
- mobile phone
- end users
- service quality
- video streaming
- learning styles
- tv programs
- visual information
- quality of service
- fine grained