Dynamic Bidding Strategy Based on Probabilistic Feedback in Display Advertising.

Yuzhu Wu Shumin Pan Qianwen Zhang Jinkui Xie

Published in: ICONIP (2) (2017)

Keyphrases

display advertising
bidding strategies
probabilistic model
online advertising
allocation strategy
bayesian networks
budget constraints
relevance feedback
user behavior
artificial intelligence
special case
web search
graphical models
test bed