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Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective.
Ying-Kai Liao
Candice Chang
Giang Nu To Truong
Published in:
J. Electron. Commer. Organ. (2020)
Keyphrases
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social media
media content
social networking
media processing
website
social networks
decision making
multimedia
long term
social context
user generated content
multimedia content
multimedia data
real time
information technology
metadata
data mining
neural network