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The negative impact of visual web advertising content on cognitive process: towards quantitative evaluation.
Anna Lewandowska
Jaroslaw Jankowski
Published in:
Int. J. Hum. Comput. Stud. (2017)
Keyphrases
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quantitative evaluation
negative impact
cognitive process
web content
web images
cognitive processes
ground truth
qualitative evaluation
website
user experience
web pages
visual information
visual features
cognitive model
metadata
web users
learning process
quality assessment
low level
high level
multimedia