Login / Signup

Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation.

Wen-Lung ShiauPatrick Y. K. Chau
Published in: Inf. Technol. People (2015)
Keyphrases
  • group buying
  • electronic commerce
  • test bed
  • incentive mechanism
  • business models
  • online learning
  • multiple independent
  • reverse auction
  • cooperative
  • auction mechanisms
  • demand uncertainty