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Efficacy of Social Media Utilization by Public Accounting Firms: Findings and Directions for Future Research.

Brenda EschenbrennerFiona Fui-Hoon NahVenkata Rajasekhar Telaprolu
Published in: J. Inf. Syst. (2015)
Keyphrases
  • social media
  • managerial implications
  • information technology
  • long term
  • public opinion
  • data sets
  • social networks
  • user generated content
  • decision making
  • case study
  • social interaction
  • social networking sites