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When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model.

Chenhao WangYao WangShaojie Tang
Published in: COCOA (2) (2023)
Keyphrases
  • logit model
  • online advertising
  • joint optimization
  • optimization problems
  • heuristic search
  • internet advertising
  • optimization algorithm
  • probabilistic model
  • decision making