Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales.

Victor F. Araman Ioana Popescu

Published in: Manuf. Serv. Oper. Manag. (2010)

Keyphrases

revenue management
dynamic pricing
pricing strategies
spot market
single product
supply chain management
inventory control
garch model
reinforcement learning
cost function
supply chain
learning curve
inventory level