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Managing brand competition with consumer fairness concern via manufacturer incentive.
Niu Yu
Shumei Wang
Zhixin Liu
Published in:
Eur. J. Oper. Res. (2022)
Keyphrases
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supply chain
game theory
competitive market
information asymmetry
resource allocation
third party
electronic commerce
social welfare
network effects
adverse selection
mission critical
quantity discount
international competition