Customer Management and Marketing Strategy Development in the Internet of Things.
Kuo-Qin YanShu-Ching WangWei-Shu XiongKe-Yin LuYun-Ju ChaPublished in: IIH-MSP (1) (2018)
Keyphrases
- marketing strategies
- customer relationship management
- direct marketing
- support systems
- commercial banks
- customer satisfaction
- decision support
- database marketing
- electronic commerce
- market segments
- information systems
- knowledge management
- software engineering
- case study
- knowledge based systems
- future internet
- decision support system
- data management
- data mining applications
- project management
- management system
- e learning