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Signals of Trustworthiness in E-Commerce: Consumer Understanding of Third-Party Assurance Seals.
Kathryn M. Kimery
Mary McCord
Published in:
J. Electron. Commer. Organ. (2006)
Keyphrases
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third party
electronic commerce
consumer behavior
personal information
online stores
mashup
sensitive information
privacy policies
reverse logistics
database
website
information security
online shopping
consumer trust