On Web user tracking: How third-party http requests track users' browsing patterns for personalised advertising.
Silvia PuglisiDavid Rebollo-MonederoJordi FornéPublished in: Med-Hoc-Net (2016)
Keyphrases
- third party
- web users
- website
- user interaction
- web browsing
- web usage data
- browsing behavior
- user access
- web searching
- web pages
- web usage mining
- web logs
- usage data
- usage patterns
- user sessions
- log files
- web mining
- web personalization
- recommender systems
- web content
- web server
- access patterns
- navigational patterns
- pattern discovery
- user interface
- end users
- user profiles
- web search
- multimedia
- web log data
- query logs
- web search engines
- web documents
- data mining techniques
- collaborative filtering
- web access
- metadata
- search engine