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Adaptive RiskAware Bidding with Budget Constraint in Display Advertising.
Zhimeng Jiang
Kaixiong Zhou
Mi Zhang
Rui Chen
Xia Hu
Soo-Hyun Choi
Published in:
SIGKDD Explor. (2023)
Keyphrases
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budget constraints
display advertising
quasi linear
online advertising
bidding strategies
opportunity cost
capacity allocation
flow network
search advertising
information retrieval
advertising campaigns