Adaptive RiskAware Bidding with Budget Constraint in Display Advertising.

Zhimeng Jiang Kaixiong Zhou Mi Zhang Rui Chen Xia Hu Soo-Hyun Choi

Published in: SIGKDD Explor. (2023)

Keyphrases

budget constraints
display advertising
quasi linear
online advertising
bidding strategies
opportunity cost
capacity allocation
flow network
search advertising
information retrieval
advertising campaigns