Toward a Model for the Role of Product Involvement in the effect of Mobile Advertising Features.

Tien Wang Ralph Keng-Jung Yeh Trung Dam-Huy Thai

Published in: PACIS (2016)

Keyphrases

prior knowledge
computational model
probabilistic model
high level
em algorithm
experimental data
formal model
information retrieval
training set
probability distribution
management system
statistical model
user experience