Evaluation Model of Click Rate of Electronic Commerce Advertising Based on Fuzzy Genetic Algorithm.
Peisen SongChen ChenLei ZhangPublished in: Mob. Networks Appl. (2022)
Keyphrases
- electronic commerce
- evaluation model
- genetic algorithm
- fuzzy theory
- fuzzy comprehensive evaluation
- fuzzy analytic hierarchy process
- evidence theory
- ahp method
- fuzzy logic
- evaluation method
- fuzzy comprehensive evaluation method
- artificial immune network
- web search
- fuzzy sets
- analytic hierarchy process
- search engine
- sponsored search
- analytical hierarchy process
- mobile commerce
- user behavior
- business transactions
- online advertising
- bp neural network
- online auctions
- service quality
- online banking
- membership functions
- contextual advertising
- small and medium sized enterprises
- control system
- agent mediated
- fuzzy clustering
- neural network
- optimization algorithm
- electronic transactions
- supply chain management
- electronic markets
- fuzzy inference
- fuzzy numbers
- evolutionary algorithm
- decision makers
- computational intelligence
- fuzzy rules