On the Submodularity of Influence in Social Networks.
Elchanan MosselSebastien RochPublished in: CoRR (2006)
Keyphrases
- social networks
- social influence
- viral marketing
- information diffusion
- information propagation
- online social networks
- influence propagation
- social media
- link prediction
- social network analysis
- network structure
- small world
- information flow
- social networking sites
- influence maximization
- community structure
- factors influencing
- case study
- power law distribution
- information systems
- neural network