A Hierarchical User Behavior Modeling Framework for Cross-Domain Click-Through Rate Prediction.
Hai LiXin DongLei ChengLinjian MoPublished in: CIKM (2022)
Keyphrases
- user behavior
- modeling framework
- cross domain
- click through rate
- click models
- user experience
- knowledge transfer
- transfer learning
- user interaction
- search advertising
- online advertising
- topic modeling
- user preferences
- implicit feedback
- user activity
- text categorization
- search sessions
- sponsored search
- machine learning
- e government
- information retrieval systems